MA Result Producing Activities

Hello MA friends and family. I'm sending out my best of wishes to you are your family in 2009. As we have heard and read from JR, 2009 is already proving to be a magical year for MA and everyone who is actively pursueing the 2-3 yr plan.
I would like to share some of my recent experiences and plant a seed for more to come in 2009. We all know the economy is in the deepest rut since World War 2. The unemployment in Nov was over 490,000 and Dec 600,000 expected to reach 9.2% rate by 2010. Today I decided to visit businesses in Erie since we had over 11 inches of snow. I visited over 25 businesses from successful Gold market to Chiropractors and Dodge Auto Dealerships. I walked in with the idea of starting the relationship. Didn't take any info with me like most door knockers. I had a great time and enjoyed getting to know businesses in the community. I generated 6 solid leads who want more info and 2 agreed to have coffee. Most told me to come back during tax season when they had cash flow. Some of the questions and dialogue went like this.

HELLO HOW ARE YOU? HOWS BUSINESS ON THIS SNOWY DAY? YEAH, THAT'S WHY I'M OUT TALKING WITH BUSINESS OWNERS TODAY. AND YOUR NAME IS? AND YOU OWN THIS STORE? MY NAME IS DANIEL AND I AM A BUSINESS OWNER AS WELL. I OWN A ONLINE FRANCHISE STORE WITH MARKET AMERICA. FROM TALKING TO OTHER BIZ OWNERS TODAY, THE ECONOMY IN ERIE IS EFFECTING CUSTOMER RETENTION AND PROFITS ARE ON THE DOWNSIDE. ARE YOU SEEING THIS TREND HERE IN YOUR BUSINESS? THEN GET TO THE BOTTOM LINE OF WHY THAT'S HAPPENING. WHY SALES ARE UP OR DOWN. most of the conversations lasted 10-20 min and we were not interrupted by any customers. the one business that was expanding was the Gold buy/trad biz. but his biggest complaint was working 10hr days mon - sat and not having a personal life. HE wanted more info soon. Most of the business owners were not busy and would have carried the conversation for half hour. I highly encourage this result producing activity, you will get more practice explaining what you do, why you do it, and how you can help. Just have posture, speak slowly and have fun sharing until you hit the hot button.

On Jan 6th I visited 20 Doctors offices and dropped off Nutrametrix overview, 2 ten minute conversations with chiropractors, and had an appt with a MedSpa. This appt was from cold call, actually talked to Dr when I set the appt and we exchanged questions over the phone prior to appt. So I had some research accomplished on their website prior to appt.
I walked into the spa 10 min early and developed relationship with clerk who was actually an estetician (spelling) . After 10 min conversation about the spa I confirmed her wellness experience with supplements, I offered a Isotonic cocktail (OPC-3, Reservatrol, Multi) and the Dr stepped into office while I was mixing solution. She wanted one and then a 93 yr old patient walked in and wanted to try it as well. All three felt a health buzz within 10 minutes, I overheard the Dr talking to partner and patient about how the product tastes so good and so forth. That set up successful appt. Then met with Dr. and presented the 7 reasons. She understood and wanted more info which will be presented along with financial plan in one week.
She also has a 92 yr old customer already who purchased all three products from her, gave her retail profit.

Professional Selling Steps: 1. Smile and greet with posture. 2. Explain why you are in store, check for time acceptance. 3. Ask open ended questions. 4. Find the need behind need. 5 Confirm the need with closed ended question.
6. Offer support with benefits. 7. Check for acceptance 8. Ask another open ended question. 9. (close and set next step once benefits supporting need is accepted) Any reason why you wouldn't want any more info on how 10. get business card 11. set appt or just confirm the next step.

I'm sure everyone is taking advantage of the unlimited audios. This is a huge deal, having over 50 labeled cd's on hand is a prospecting goldmine.

I also recently discovered this resourceful site http://malegacybuilders.com/index.html


I hope everyone is having a great start to the New Year. See you in Miami